OOTify

Branding & Explainer Video

During my time at Bubba’s LA as their in-house creative director, we were approached by our friend Michael Quinones to help create a custom brand system and an explainer video for his new mobile platform focused on helping to solve the mental healthcare crisis by creating an innovative network between clients and therapists.

Through close collaboration between Michael and myself building out the script and the storyboards together we were able to capture a piece that not only reflects the mission of OOTify but also creates a bold, playful, and approachable aesthetic to the brand; a crucial element in capturing the community of OOTify and the culture of its team. With the video, we then created multiple assets for the OOTify platform and social channels.