LA Metro Regional Connector
(5 Videos)
My longtime creative partners and chums at Bubba’s LA tapped me for another spicy Metro adventure. For our latest collaboration we teamed up with our partners at Down The Street Designs to create an eye-catching hype campaign for Metro’s highly anticipated Regional Connector project. Our campaign focused on the multicultural diversity of LA’s ridership and their commute, now, forever changed. The campaign included one hype video and four short story pieces highlighting the rider perspective and the now ease-of-access to LA’s rich cultural heritage.
The Regional Connector Project is a 1.9 mile subway extension located in Downtown LA that has nearly been a decade in the making. The project links together formerly disconnected train lines and adds 3 new stations, helping riders have a transfer-free ride from Asuza to Long Beach and East LA to Santa Monica.
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CREDITS
CREATIVE DIRECTION
James Immekus
Down The Street Designs
COPYWRITING
James Immekus
ILLUSTRATION
Down The Street Designs
STORYBOARDS
Down The Street Designs
ANIMATION
Down The Street Designs
SOUND DESIGN
Bubba’s LA
PRODUCTION
Bubba’s LA